FaiveleyTech’s expertise for a new aesthetic of BYREDO perfumes

The luxury perfume house BYREDO has entrusted FaiveleyTech with the creation of the cap for its new fragrance: Mojave Ghost Absolu de Parfum. The piece, made with Sulapac biocomposite material, combines a bold sensory aesthetic with reduced environmental impact.

ORGELET 13 November, 2024

A unique “aged wood” texture for BYREDO

The FaiveleyTech Beauty Unit, in close collaboration with its partner Sulapac, took on the challenge set by BYREDO‘s creators. For its Mojave Ghost Absolu de Parfum, BYREDO chose a cap that mimics the visual and textural effects of Japanese burnt wood, perfectly aligning with the raw and authentic character of the fragrance composition. BYREDO selected a biocomposite material formulated by Sulapac to reduce the use of fossil feedstock and lower its carbon footprint. The raw and aged wood texture was specifically developed for this project, making it an exclusive creation. It combines intricate engraving in tooling with a mastered injection molding process. The cap and its magnetic components are assembled on a fully automated line, enabling magnetic fit to the bottle.

“FaiveleyTech is proud of this new exclusive creation for BYREDO. The teams brought forth an audacious and original project, evoking craftsmanship and nature, which we draw inspiration from. Our processes were pushed to their limits with great energy, and the result, in both the fragrance and the packaging, highlights the brand’s original signature,” said Beryl Tomaschett, Sales Director of FaiveleyTech Orgelet.

 

FaiveleyTech and Sulapac: united in eco-design

FaiveleyTech regularly collaborates with Sulapac to provide its beauty and luxury clients with eco-friendly biomaterial solutions that meet their high functional and aesthetic standards for ever more virtuous and high-quality packaging. In addition to this aged wood effect specifically created for BYREDO, FaiveleyTech and Sulapac offer different shades and material grades for various functional applications.

FaiveleyTech supports brands in their technical, aesthetic, and eco-friendly challenges. This collaboration with BYREDO on the Mojave Ghost Absolu de Parfum once again demonstrates the complementarity between FaiveleyTech and Sulapac. The privileged relationship between these two eco-designed packaging players offers beauty brands promising prospects for even bolder and more sustainable development.

 

Further information:

Noora Nyländen, Marketing & Communications, Sulapac Ltd
+358 40 849 5286, noora.nylanden@sulapac.com

Nataly Joubert, FaiveleyTech Press Relations
+33 6 09 42 25 94, nataly.joubert@faiveleytech.fr

 

Sulapac Ltd is an award-winning material innovation company bringing solutions to the global plastic crisis. By replacing conventional plastic with sustainable, beautiful, and functional Sulapac materials, companies can reduce their carbon footprint, eliminate microplastic pollution, and advance the circular economy. The Helsinki-based company was founded by three scientists in 2016 and serves customers across various industries on three continents. Investors behind Sulapac®, the patented material innovation, include CHANEL and Sky Ocean Ventures.

FaiveleyTech is an international group of French origin, specializing in the injection molding of high-value-added technical polymers for demanding, selective, and regulated markets such as Industry, Beauty, and Healthcare. The group is led by Executive President Nicolas Alloin and the Faiveley family, also shareholders of Faiveley Transport-Wabtec, the global leader in railway equipment, and owners since 1825 of Domaine Faiveley (Nuit-Saint-Georges), a Burgundy wine producer. The group has 450 employees and 7 production sites in France and abroad. FaiveleyTech Orgelet, dedicated to Cosmetics and Spirits, invests and innovates in refillable, recyclable, and traceable packaging functions to jointly design the virtuous products of tomorrow.